Read the articles below for valuable insight in all relevant facets of marketing.
How to Best Navigate and Leverage Digital Marketing During COVID-19
Businesses globally and locally are quickly realizing how important it is to have an online presence during the COVID-19 pandemic and making changes by adjusting their operations. By leveraging remote work and digital solutions such as meeting software like Zoom,...
Your Personal Brand Matters
Hey all, have you heard? Marketing is my passion!!! ❤️ I love business, sales, and everything creative and I hope you feel it in my social media presence. I know many of you are passionate about what you do but it doesn’t show online. Guess what? Samson...
What comes first, the chicken or the egg?
Own A Business? Many of you own a small business or are self-reliant on gathering leads. Some of you either put off having an online presence because you don't think it's important to have a website, Facebook, or Instagram and do not understand Marketing. I'm not even...
3 Creative Ways to Market Online For Free During The Holiday Shut-downs
'Tis the season to be creative! The financial strain on many small businesses and entrepreneurs due to the global COVID-19 pandemic has forced small business owners to think outside of the box in their marketing efforts. Although small business brick and mortar...
How to Best Sell Products Virtually During COVID-19
With the current global pandemic, racial discussions, and political turmoil, brick and mortar small businesses are suffering most. Sadly, many have closed their doors forever, restaurants, salons, service industries, and many retail shops. Our heart aches for the...
How Online Reviews Help Your Business
Benefits of Online Reviews Some businesses have a love/hate relationship with online reviews. If they have positive ratings, it helps with promoting their business and generating more sales. If they have negative reviews, it can push customers away. The fear of...
5 Benefits of Hiring a Marketing Agency Instead of In-House Employees
Marketing is essential to the success of your business. In the beginning stages of opening up a business, you may have the time to have a DIY approach to marketing. However, there is no way you can be successful in its efforts unless you have proven experience and...
Power of Personal Branding
Over the past 12 months, Samson Virtual has increased an average of 1000% in sales revenue YTD using social media content marketing efforts alone. We have duplicated the process and offered it to our clients, many of whom get a profitable result as well. Here are the...
5 Reasons you Need To Start StoryTelling Online Today
Storytelling is an art, it takes years of trial and error before it's mastered. In this article, I will be going over 5 top reasons why you should start storytelling ASAP. In the end, it is all about monetizing your brand, however, the journey to that phase does take...
What You Need to Know to Find out Your Online Audience
Hashtags. Keywords. User experience. SEO. Conversions. How does this relate to building your online audience? These are all terms that play a key role in attracting, engaging, and converting your target audience. What needs to happen in any marketing effort is...
Instagram’s “Likes” Policy Impact on Business
Most recently, Instagram announced that they will not be showing the number of likes (hearts) on each post. Over the past year, Instagram and Facebook have been very strict on their policies and maintaining high-level community standards. Remember when Facebook and...
Why Blogging is Important
Get quality traffic from search, and potentially convert readers into leads and sales. One piece of pertinent marketing that many people neglect is the power of the blog. When done accurately, a blog is crucial in the conversion into a sale as it's a tool to "sell...
Consistency Is Key
Christmas is just around the corner and yes, many families are budgeting right now to make sure they have enough money to pay for their Christmas gifts or even take a vacation. Although that might not be the only reason for a slow down in certain industries, this...
Get Multiple Marketing Streams & Increase Chance of Success
You have heard some people say, "Build a website and the customers come!" Some marketers do say that unfortunately, they are setting the client up for failure.Having a website is not enough in the world we live in today,...
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