Marketing is essential to the success of your business. In the beginning stages of opening up a business, you may have the time to have a DIY approach to marketing. However, there is no way you can be successful in its efforts unless you have proven experience and dedication to learning marketing efforts. Marketing changes rapidly, the knowledge and experience is a dedicated full time effort, and it takes a team to make your marketing effective.
The DIY approach does not work in marketing; you may be successful in your field, for example, medicine, construction, real estate, solar, automotive, restaurant, or legal. You have mastered the field you are in and have to be in expert in that area.
Your clients rely on you to provide the best expertise in the field you are in, and anything less than that is not serving them to the best potential. We have all heard the term “jack of all trades, master of none”. We want to help you become the master of your trade and leverage your marketing to professionals.
Marketing is a robust industry that covers a wide range of expertise and services, from having an online authority, social media to advertising and promotions, marketing agencies exist to help you achieve your goals and help your business thrive. If you’re putting the energy, effort, and money into being the best at what you do, wouldn’t it make sense to hire an expert and leverage your time so you can focus on the success of your business, instead of learning a new complex set of skills?
You will have to ask yourself this question and commit to forming a plan to include a marketing budget and be wise when hiring a marketing agency. The next question is to ask is, do I hire an in house marketing director or an agency to handle my marketing? These are essential questions to ask, and you have to make the decision that is best for you. Below are five significant benefits to help you make the right decision for your company:
1. Save money by hiring a marketing agency.
Choosing to outsource your marketing agency is a huge money saver and less liability than hiring an in-house marketing team. The average Marketing Director demands a 96k salary annually, then the expenses of 401k, Workers Comp, Medical & Dental, and other company perks to support that employee. If you want to hire a dedicated team of marketing professionals, you will spend a minimum of 500k annually on salaries alone; this does not include overhead or any money towards Ads Spent budget. You would not have to deal with the office politics and drama of a W-2 hire when you outsource to a marketing agency, you pay for the service and agree to terms together. The marketing agency has to perform and produce results to retain you as a client giving optimal effort in your marketing plan. You’ll have the service without the headache of a W2 employee and save money, with more of the budget going to your ads spend, not the salary of an employee.
2. Get a team of marketing experts.
Marketing agencies are compiled of SEO specialists, graphic artists, social media experts, sound designers, copywriters, and more, depending on your needs. In order to succeed in marketing, an agency owner only hires the cream of the crop in the industry. All of the experts have to have passion, skills, ability to adapt quickly, driven, and customer service focused. Finding a team yourself would take countless years and efforts to fulfill that. You would get a dedicated team without fielding them yourself.
3. Leverage your time and invest in your business.
You get to do what you love and drive your business to produce the results you want. You will have time to train your current employees to be outstanding in their field and invest in programs to help them learn to increase your value as a company. Empowering your employees to focus on their chosen career paths and providing a culture of openness and growth, you won’t have the distraction of managing another department such as marketing, we would handle that for you.
4. Your marketing efforts will be relevant.
Marketing changes just as rapidly as technology in today’s world. Science and technology go hand in hand with marketing as to how quickly they have to adjust. Marketing agencies are required to stay relevant to succeed. They have to watch daily and learn of any changes to what is trending and be able to offer the best and newest technology available. The pressure of continuing education is taken off of your plate, and you have the most reliable and trending information at your fingertips with a marketing agency.
5.Get access to the best and proven marketing tools and technology.
Because we have to stay relevant in the industry, we are always seeking the best tools to offer to clients. An in-house marketing hire doesn’t have to have pressure to remain relevant as long as her/his job is safe. Along with finding the best tools, marketing agencies have to test the tools and ensure that they are proven before offering it, clients. It’s rare that an employee would ever dedicate this time and resources to ensure results.
Ready to start saving money and hire a professional marketing agency? Contact Samson Virtual today!